“Pieux” a French word, means “Pious or pure” in English. We as a creator have started this label, to build up a world of sustainable and ethical luxury fashion for generations to come. The philosophy of the label lies in its name, keeping everything from the beginning to its end, synonymous to PIOUS. As a responsible global citizen, we believe that there is a lot we need to give back to the environment and try as much as possible to keep up to that with complete sincerity.